Archive for March, 2008

How to Choose the right Ad Fomat for your Adsense ?

Monday, March 31st, 2008

When choosing adsense for your website one of the things you will need to know is the right ad format. Not al formats convert the same or even work on your site. The adsense ads are best dominated by testing and learning from trial and error. Ad formats depend on the placement on your website

The Leaderboard ad format is quite popular. It is 728 X 90 in size and sits atop your webpage. As many as four ads fit nicely inside the leaderboard and the ads are arranged from left to right. This can be an attractive layout and will fit with almost any website format.

If you want to put banner type ads on your site you should pick the 468 x 60 banner with 2 ads in it. This type of banner can be used very effectively on top of content or below it. The half banner only shows 1 ad and can be used everywhere on your site. Its size is 234 x 60 pixels. However if you want to go for a more vertical layout of your ads the 120 x 240 pixels vertical banner may be the one you are looking for

If you want to show a single ad in a very atractive way than take a look at the square 125 x 125 layout. You can mix the ad colors with an eye-catching background to make it stand out and you will surely draw a lot of attention to this ad

If you need ads to be shown on one or either side of your content a skyscraper holding 3 or 4 ads can be the solution. The skyscraper was specificaly designed for this purpose and its format is 120 x 600 pixels. If you would like to have more space for ads choose the 160 x 600 wide sky scraper because this one can hold 5 ads

Several rectangle formats are used for in content display. The first one of them is the 180 x 150 pixels small rectangle holding one ad. The medium formt holds 3 or 4 ads in a 300 x 250 pixels layout and the large rectangle ad unit is measuring 336 x 280 pixels for up to 4 ads. The second square rectangle measures 250 x 250 and can also hold video ads

If you use image-based Adsense ads, you can choose the Leader Board which you will find placed across the top of many websites. It measures 728 X 90. The Banner is a smaller ad that measure 468 X 60. The Sky Scraper and Wide Sky Scraper are also choices for use on the sides of a webpage. Or you can choose the Medium Rectangle format. All of these image ads hold a single image.

There are also various layouts for displaying Link Unit Adsense ads so that they will fit well into your website also. They can be stacked, lined up across the top or bottom and allow just as much variety as the text and image ads.

About the Author:

Use a profesional article directory software to make money with adsense. Take a look at this Article Directory Script More Information about online business : Marketing Online Visit the Uber Article Directory to get a totally unique version of this article for reprint.

Tags: Google Adwords, Google News
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How to Use the Secrets Of Keyword Research

Monday, March 31st, 2008

There is no doubting the fact that keyword research is very important to any campaign for search engine positioning and so knowing the secrets of keyword research is an important first step in knowing target audience and which is necessary before you begin a project to optimize your site. Thus, you will need to build a strong foundation especially when beginning pay per click advertising which in itself depends on being able to have focus and making targeted keyword research, and also have ads that are compelling and which has click-through rates that are high and finally, having landing pages that are going to be very effective.

Nich topics is where the money is but how to find them ?

The biggest secrets of keyword research is to find a niche topic that is going to be profitable which may mean making use of keyword databases as well as pay per click engines so that you can come up with lists of keywords that are going to prove profitable and which relate to the topic you have in mind.

In order to find topics that are going to be profitable for you, you will need to look at people who would be willing to purchase something and who are on the hunt for the best as also cheapest method of doing so. So, it is easy to see that any pay per click advertisements would prove effective only if the visitor can take action on these advertisements.

You also need to look at certain things before making a judgment about pursuing a topic and these include pay per click metrics such as price, popularity and also competition. When you look at the popularity of the topic you can be assured of getting more clicks if the topic relates to something that is popular which will also make the chances of converting into a sale better. However, such topics are mostly very competitive which is where it becomes necessary to make an analysis of the niche, because often even low popularity can result in good profitability.

The price of the product being promoted decides your margins of profit which means you may have to start with items that are priced low. Also, secrets of keyword research lies in the fact that you need to learn that markets with high levels of competition may mean the chances of making money are better, and so you may need to check how popular a topic is by getting search estimates for monthly periods from any available lists.

You can also learn other secrets of keyword research and that is to visit Yahoo bid tool and learn of the topmost bids, and another secrets of keyword research is to try Google Adwords account to get an idea. All you need to do to use these secrets of keyword research is visit tools, traffic estimator and then put in your keyword and also select maximum cost per click that you can afford to pay as well as a daily budget. After this, the traffic estimator should show you the results and it may come to your attention that the most numbers of clicks are obtained by a very select number of keywords, which are the ones to make your ads revolve around.

Another useful secret of keyword research is to use keyword research software which will help make it quicker and also most convenient and products such as WordTracker as well as Adwords Analyzer are good examples. Another one is Keyword Elite and these software are important if you want to benefit from secrets of keyword research especially if you are going to be involved in article marketing, adsense, pay per click advertising, as also affiliate marketing because they will allow you analyze the pay per click campaigns of competitors.

In addition, with this kind of software you can build lists of potential keywords and also not need to spend much time manually researching. This is a secret of keyword research that is well worth getting familiarized with if you want to succeed with your online marketing campaigns. This keyword research can also be used to make a lot of money with article directories. Article directories allow authors to ad their articles to your site. Most of the time the authors have already done the keyword research for you and they are adding very valuable articles to your site for free and you can get the adsense clicks of them.

About the Author:

Check Out The Most Powerfull Automated Article Directory Software and ad your links and articles here: Kamikaze, the article and site community Don’t reprint this exact article. Instead, reprint a free unique content version of this same article

Tags: Google News
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How to use Adwords Conversion Tracking

Monday, March 31st, 2008

If you want to pay less for your adwords campaigns you should keep a close eye on your conversion rates. By tracking your conversion you will gatter important information about your adwords campaign performance thus allowing you to tweak it when needed.

The conversion rate is the percentage of purchases of your services or products compared to the total number of people who visited your website through the adwords ad. It is of your best interest to keep this number as high as possible. If you have very low conversion rates you need to tweak your campaign and ad settings as soon as possible to get those numbers up. Refining your ads and choosing better keywords are the first step.

Google has set up a tool in your adwords account that allows you to do some exact conversion tracking for each campaign and each ad. This tool shows you exactly what your rates are and which ads are performing well so you can discard the poor performing ones. Look for patterns that can give you an idea of what might be going wrong in a certain campaign or ad so you can modify the poor performing ads.

The factors that determine adwords conversion are many. The first step is to get people clicking your ad and visit your site but the ultimate goal is to make people visit your site and buy your product or service or even generate a lead for a future sale. You are failing to convert when a visitor is not signing up for your newsletter or doesn’t buy anything from you. Your site layout, design and information provided on it will largely influence your conversion rates. If your site is not user friendly your are very likely to loose a lot of customers due to poor conversion.

Even the greatest Google Adwords campaign won’t generate conversions into sales or sign-ups if the website the visitor sees is ugly, hard to use or doesn’t offer what the advertisement stated. One example seen all too often is the Google ad that indicates “free” but the visitor find that they actually have to pay. Be sure that your website offers exactly what your Google Adwords campaign promises. If you tell the visitor they will find something for “free” then it must be there and it must be free of charge.

About the Author:

Peter teaches adwords conversion, google adwords, online business, affiliate marketing for dummies and much more on Marketing Online with a Joomla CMS This and other unique content ‘marketing’ articles are available with free reprint rights.

Tags: , Google Adwords
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Saturday, March 29th, 2008

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